Steinberg, Marc

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Marc Steinberg is assistant professor of Film Studies in the Mel Hoppenheim School of Cinema, Montreal, Canada. His research interests include Japanese animation, visual culture, media convergence, and the impact of media theory on the conception and practice of Japan's creative industries. His book, Anime's Media Mix: Franchising Toys and Characters in Japan (University of Minnesota Press, 2012), offers an account of media convergence in Japan that explores the development of Japanese television animation or "anime" in the 1960s, and the material culture that accompanied it. His current research examines contemporary forms of animation and artistic practice that interrogate media convergence, character merchandising, and the media mix in North American and Japanese film and media cultures. He is also working on a project that traces the historical development of Japanese debates around the "contents industry," and the role of media theory in the transformation of marketing practices from the 1960s to the present.

He has published essays in Japan Forum, Animation: An Interdisciplinary Journal, Parachute, Journal of Visual Culture, andTheory, Culture & Society.