Christian Metz is remembered today as having almost single-handedly transformed the culture of film studies. This widely held view was summarized by one commentator, who wrote that “with Metz a new research paradigm is born, as well as a new generation of scholars.
Examining Walter Ruttmann’s early animated advertisements in relation both to his Opus films and to contemporary advertising psychology, this article argues that advertising, far from representing a marginal phenomenon or a compromise of artistic integrity, was central to Ruttmann’s professional identity as an avant-garde filmmaker.
In the light of recent debates in film studies over the nature of film theory and the kinds of knowledge it produces, this paper examines some of the epistemological issues currently being raised by film scholars.
Read the report on Impact International conference by Daniel Fairfax published in Cinema Journal.
Why is it that true interdisciplinary work, that which calls upon several paradigms to construct knowledge appropriate to a given situation, in the field of films studies can be counted, in France at least, on the fingers of one hand ?