Metaphor and life form in Pescatore's talk

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Auteur(s): 
Djaballah, Andy

During the discussion after the second talk, Guglielmo Pescatore’s “Narrative Ecosystems: a Multidisciplinary Approach to Media Worlds” there seemed to be some tentative contention, from the audience, about the literal (“scientific”) rather than merely metaphorical application of the term “ecosystem.” Ryan, in the earlier talk, rejected the metaphorical use of “world” as being too broad. Pescatore’s objection also pertained to the looseness of calling something metaphorical, but isn’t this, after all, a question of degrees? It was Borges who claimed that each word is a metaphor when you track down its etymology. (Harvard lectures, “The Metaphor” 1967)
Eric asked whether the life and death of a show like “Mad Men” would not be a subjective issue; implying that the scientificity of the characteristic of the ecosystem might lack some of the systematicity and structure typically associated with the sciences, natural or human. Does the implication of living in a television series (through its interface, as opposed to following its story) on one hand not involve us, the audience, in the ecosystem? Or does the biological aspect of narrative structure have a life that could be studied apart from our involvement?
On this same tangent, does the mediascape that provides the substrate for this world not constitute a life form of itself?

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